Writing Tip: Write to Express, not Impress

For decades, my writing approach has been, “Write to express, not impress.” It’s a lesson I learned early in my writing career and attempt to use whenever I craft a story, an essay or an article.


Last year I wrote a blog post titled “Writing Tips from a Contest Judge,” which was published on the Walrus Publishing website in January 2012, and which included the advice “winners write to express, not impress.”

While the purpose of that post was to express my opinion, it must've made an impression.

In April “Writing Tips from a Contest Judge” won second place in a Missouri Writers' Guild contest sponsored by the Kansas City Writers Group/Whispering Prairie Press. That was exciting!

Because others have found merit in some of the tips included in my January Walrus Publishing blog post, I thought it would be a good idea to share the entire post today. Here goes.

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Writing Tips from a Contest Judge

by Donna Volkenannt

After more than a decade of judging writing competitions I’ve noticed similarities among winning entries. The entries that rise to the top of the stack are not only well written, they are also ones I remember long after judging is done. Here are some tips to help your prose rise to the top of the judge’s pile.

Guidelines

Read the contest guidelines carefully and follow them precisely. This might seem obvious, but surprisingly, some talented writers hurt their chances for winning because they don’t follow the guidelines. A recent contest I judged called for essays or short stories. One writer submitted a well written article which didn’t place because it was neither a short story nor an essay. In another contest, one great story exceeded the word limit. It didn’t win either. Exceeding, and in some cases skirting, a word limit also hints a writer has not polished her work. If contest guidelines are unclear, call or e-mail the contest coordinator for clarification.

Title

A title should be a hint of what’s to come and an introduction to the writer’s style. About one-fifth of the entries in the contest I recently judged were untitled. A couple entries were noteworthy but didn’t make the cut because they didn’t include a title. Not giving your piece a title is like not giving your baby a name. Please name your baby.

Word Choices

The strongest entries use concrete nouns and active verbs as the workhorses for their stories. For example, the noun “mansion” is more concrete than “house,” and the noun “cardinal” is more specific than “bird.” Eliminate passive or weak verbs (is, are, was, were, would, have, had, looked, went, saw) and replace them with stronger, active ones. Use adjectives and adverbs sparingly. Eliminate filler words such as: just, very, only, little, so, that. Winners write to express, not impress.

Vivid writing

One way top-of-the-stack entries sparkle is by including the five senses: sight, scent, touch, hearing, and taste. They also include color and have varied sentence lengths. Dialogue punches up writing. They use dialogue when appropriate, but not as an info dump or to point out the obvious. Dialogue is for conflict, not agreement, and works best in short snatches.

Setting and Time

Stories don’t need exotic locations like Paris or San Francisco or the moon. Daniel Woodrell’s critically acclaimed novel Winter’s Bone is set in the Missouri Ozarks. Wherever you set your story, readers need to be oriented to the setting fairly quickly and have an idea of when the story takes place.

Character, Voice, Action and Conflict

In a winning story I look for well rounded characters, a strong and unique voice, compelling action, and conflict. In winning stories, change occurs. Something happens. Action and conflict occur before the story is resolved.

Technical

Even the most skilled writers make mistakes, but the strongest entries have correct spelling, punctuation, and grammar. When I’m judging, if I come across an occasional typo, misspelled word, or grammar hiccup, I overlook it. Having a lot of mistakes shows carelessness. And don’t overuse exclamation points!!!!! They are screaming on paper.

Revision

Polish your work until it shines. During revision, eliminate unnecessary or repetitive words. Don’t rely on spell check. Print out a hard copy to proofread. Reading a story backwards can help catch double words and other mistakes. Ask a writing friend to read your story or get feedback from a critique group. Put the work aside for a day or two, then re-read it again. Be sure to read it out loud to eliminate awkward or clunky-sounding writing.

Submit

Like playing the lottery, you can’t win if you don’t enter. Plan ahead so you’re not scrambling at the last minute. I’ve missed more than one deadline because my printer wasn’t working, my ink cartridge was dry, or I didn’t have enough postage on hand to mail an entry by a deadline. Remember to include the contest fee, and double check the mailing address. I received one entry from a contest chair a couple days after I had finished judging. The entrant mailed her entry on the deadline date but sent it to the wrong address. By the time I received it I had already picked the winners and sent the names to the contest chair.

Entering writing competitions stretches your writing muscles. Placing in contests boosts your ego and gets your work noticed. Winning contests validates your talent, can earn money, and be a step on the road to publication. So, don’t be afraid to enter contests. Send your babies out into the world, but when you do, make sure to submit your best work — and please don’t forget to name your babies.

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Hope you enjoyed reading the above.

In writing fiction and nonfiction, “write to express, not impress” is a tip that has served me well.

What about you? Do you have a special tip to share with other writers?