Here's something that will warm your soul. An article written by Stephanie Simon in the Wall Street Journal titled, "Prophet Sharing: The Good Book Is the Best Seller" confirms that The Bible, which is a perennial commercial hit, has become more in demand after being repackaged for market niches, including a Magna Bible. (See a photo and excerpt about the Magna Bible in Simon's article.)
Tuesday, December 23, 2008
The Good Book is Good Business
Today's forecast for St. Peters: Sleet, high 35 degrees. After the bitter cold we had yesterday and an expected high temp of 35 today, I'm humming "It's a Heat Wave." Yeah, Yeah, Yeah, Yeah--Heat Wave.
Here are some facts from her article:
*The Bible is the best-selling book in America
* 90% of households have at least one copy
* An estimated 25 million copies sold are each year
* Sales are largely driven by innovations in design, color, style and the niche marketing
Simon's article chronicles even more facts and figures--fascinating reading about the timeless Good Book.
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