Thursday, January 29, 2015
As Seen on Dr. Oz: The Doctor Oz Effect on Book Sales
Yesterday, the book Chicken Soup for the Soul: Touched by an Angel, was featured on the Dr. Oz show. The title of the segment was "Proof of Angels: Can They Heal Us?"
Dr. Oz interviewed Gabrielle Bernstein, who wrote the foreword to the Touched by an Angel anthology, and he posed the question: How do angels help us heal?
As a believer in angels and a contributor to the anthology, I was curious to hear both Gabrielle's explanation and Dr. Oz's thoughts on the matter.
Dr. Oz spoke about neurotheology, which was a new term to me, so I looked it up in the dictionary.
Neurotheology (also called neuroscience) is defined as "the scientific study of the neural correlates of religious or spiritual beliefs and practices."
To demonstrate, Dr. Oz showed side-by-side graphics of a brain, which showed how much more active the frontal lobe is during prayer or meditation. Fascinating!
The segment also included interviews with three women who were contributors to the anthology. They shared their personal stories of their encounters with angels. Inspiring!
From my point of view, the feature combined the best of both worlds -- scientific method and anecdotal evidence as proof of beliefs.
Before watching the program, I was curious to learn about how being mentioned on the Dr. Oz show would affect book sales. I had a gut feeling that having a book on his show would increase sales, but I wanted proof. So, I did a mini-analysis of my own.
Hours before the show aired, I collected data from two major book sites then compared it to data collected within 24 hours after the show aired.
Here’s what I found.
Hours before the show was aired on Wed, Jan 28, here are the book's rankings:
Kindle: # 102,888 in the paid Kindle store
#55 in Angels
#63 in Spiritualism
#74 in Faith
Paperbacks: #81,392 in sales
#66 on Angels
#13 on Faith
On Barnes & Nobel the book ranked #94,235 in books. I didn’t check Nook.
Within 24-hours -- the day after the show aired, Thurs, Jan 29:
Kindle: #2,683 in the paid Kindle store
#1 in Angels
#1 in Spiritualism
#1 in Faith
Paperbacks: #736 in sales
#1 in Faith
#1 in Angels
#1 in Self-help
For Barnes & Noble it ranked #323 in books. Again, I didn’t check Nook.
So, just as Dr. Oz pointed out how the frontal lobe of the brain experiences a chemical effect during prayer and meditation, I discovered that a book experiences a positive “retail effect” after being featured on the Dr. Oz show.
My brain has been overworked from all this data collection, so I'm going to take a break--just in time to watch today's Dr. Oz show.
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