Thursday, February 14, 2013

Sweeter than Candy for Writers on St. Valentine’s Day: A Sample of Dianna Graveman’s Marketing Seminar



Since I can’t afford to give all my readers flowers or chocolate for St. Valentine’s Day—and to avoid tempting those of us who gave up candy for Lent—I decided to do something a bit different in today's post.

How about a sweet treat for writers who crave to learn more about the business-end of our craft? Sound tasty? I thought so too. Today’s post is healthier and less fattening, but more filling than chocolate! So, here’s the “skinny.”

Earlier this month, I received a message from Dianna Graveman of 2Rivers Communications and Design that she was giving a seminar on Advanced Marketing. I have known Dianna for several years, and I know how strong and current her background is in writing, editing, teaching, social media, and marketing. After checking my calendar, I decided to attend her seminar, and I’m glad that I did.

At $15, Dianna’s presentation at All On the Same Page Book Store in Creve Coeur, MO, was a bargain. The night of the event, Dennis and Robin Tidwell had to scramble to find extra chairs to accommodate the dozen or so writers who showed up at their cozy store.  

During her presentation, Dianna gave a preview of an article on Indy Publishing that she’s been assigned to write for the 2014 Writer’s Market. 

Not wanting to steal any thunder before her article is published, I asked Dianna if she’d mind if I blogged about her presentation. Dianna said she’d be delighted.

Here are some highlights from my notes:

Writers need to think like business people.
Speaking to groups sells more books than just signings.
Think beyond speaking to just writing groups.
Target your audience.
Offer value by speaking on a topic of interest.
Learn how to write a press release.
Join groups that promote events.
Send your host a jpg headshot and bio in advance.
Start local and expand.
Become familiar with social media tools.
Create a Facebook Event and invite contacts (That’s how I learned about Dianna’s seminar).
Follow-up with an e-mail (That’s how I remembered the date).
Don’t hard sell.
Send your host a thank you after the event.
Offer to write a blurb about the event.
Pass out business cards.

I hope my fat-and-sugar-free sampler of what Dianna talked about has whet your appetite and given you some food for thought about marketing. 

If you want to learn more about Dianna's upcoming presentations, click on this link.  

7 comments:

  1. Sound advice. Thanks for letting the thunder roll.

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  2. Thanks for the information. And I'm looking forward to reading your "Cupid" story...

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  3. Good stuff for Valentine's Day--and I can still fit in my pants. ;-)

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  4. Dianna always does a great job. I'm sorry I missed it.

    Pat
    Critter Alley

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  5. Good information, thanks for sharing, Donna.

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  6. Hi Val, Sioux, Cathy, Pat and Linda,
    Thanks for stopping by. Hope your Valentine's Day was fun!
    Donna

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  7. Thanks for writing this piece, Donna! I really appreciate the shout-out, and it was fun to see you that evening at the bookstore!

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